Samsung, GP launch flagship smartphones

Samsung in partnership with Grameenphone yesterday unveiled two smartphones—Galaxy S6 and its curved-edge variant S6 Edge—for the Bangladesh market.

Both models are powered by Google's Android operating platform and, in a break from their-plastic-backed predecessors, feature metal and glass bodies.

The Galaxy S6 is the sixth edition of the South Korean electronics giant's high-end, signature handset.

Samsung has been struggling to stay atop the global smartphone market amid a surge last year from its rival Apple after the release of new large-screen iPhones.

But, despite fierce competition on various market fronts, there are signs that Samsung is beginning to fight back. Last week, it released a better-than-expected profit estimate for the first quarter.

Samsung suffered a dramatic slide in profits last year, hit by slowing demand in an increasingly saturated and competitive smartphone market that it had largely dominated since 2011.

The company is seeking to fend off a double challenge from Apple in the high-end market and rising Chinese firms such as Lenovo and Xiaomi in the fast-growing mid and low-end markets.

Samsung, labouring under successive quarters of plunging profits and booming sales of Apple's iPhone 6, is hoping the new phone will reverse its fortunes.

Grameenphone users who pre-booked the smartphones will begin getting deliveries today and commercial sales will start on Friday, the mobile operator said in a statement yesterday.

“GP customers will be the first to get the Samsung S6 devices in their hands,” Allan Bonke, its chief marketing officer, said.

GP has introduced an extended equal monthly instalment programme of 24 months so that GP customers can get the phone more easily, Bonke said.

The Galaxy S6 and Galaxy S6 Edge will cost Tk 69,900 and Tk 79,900.

People can enjoy the universal experience of innovative design, strong partner network and unique services in smartphone options through the purchase of the Samsung Galaxy S6 and Galaxy S6 edge, said Hasan Mehdi, head of mobile at Samsung Bangladesh. 

Choon Soo Moon, managing director for Samsung Bangladesh branch, also attended the launch event. 

The Galaxy phones can be charged wirelessly along with incredibly fast wired charging option, providing about four hours of usage after only 10 minutes of charging in ideal test conditions.
The phones are also equipped with bright and fast front cameras of 5 megapixels and rear cameras of 16 megapixels with a storage capacity of 32GB.

The Daily Star

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